Hidden Roots Sakleshpur - Marketing Strategy Client Intake Form

Full name * Business name / homestay name * Contact number * Email address * Instagram profile link Google Maps listing link Website link (if any) Exact location of the property * How would you describe your homestay in one or two lines? * What makes your property unique compared to other stays in Sakleshpur? *

Top 3 business goals for the next 6 months * Biggest challenge right now * What does success look like for you?

What do you want marketing to help you achieve most?

More bookings Higher room rates Better brand image More Instagram followers More Google visibility More direct bookings Better occupancy on weekdays More corporate bookings More couple bookings

Which is more important right now? Average monthly occupancy currently Target occupancy Which days are hardest to fill?

Which city or region do most guests come from? Which audience do you want to target more? What type of travelers book most often today? What type of travelers are most profitable for you? Positioning direction

Current Instagram follower count Average reel views Posting frequency Which content performs best? Do you want someone to fully manage Instagram? Open to appearing on camera or storytelling content? Do you have existing photo/video content bank? Can fresh content be shot regularly at the property?

Top 5 competitors in Sakleshpur or nearby Which competitor do you admire most? Why do guests choose competitors over your property sometimes? What do competitors do better than you? What do you do better than competitors? Preferred brand feel

How do you want people to describe your homestay? Choose 3 words that should define your brand What emotional feeling should guests have when they see your property online? What are your strongest selling points? What are your weakest areas right now? Do you have a brand story you want to communicate? Special features or hidden gems guests should know about

Who handles inquiries and bookings? How quickly do you respond to leads? Do you have a booking manager or staff? Do you have standard pricing packages? Do you offer weekend packages? Do you offer couple packages? Do you offer corporate packages? Are discounts or seasonal offers used? Typical cancellation issue, if any Do you have guest reviews/testimonials? Approximate number of Google reviews Approximate average Google rating

What do you expect from a marketing partner? * What kind of reporting would you like?

Which deliverables matter most?

Styles, brands, resorts, or Instagram pages to take inspiration from What do you definitely NOT want in branding or marketing? Any seasonal opportunities coming up? Anything else we should know?

Upload property photos / brochures / rate card / logo

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